Digital Economy: How Local Startups Are Changing the Face of Indonesia's Economy

Abstract

This article discusses the important role of local startups in the transformation of the digital economy in Indonesia. In recent years, the emergence of various digital platforms has changed the way people interact, do business, and access services. Local startups not only contribute to economic growth, but also create new jobs and increase financial inclusion among previously marginalized communities. This research explores the various factors that drive startup growth, including technological innovation, government policy support, and changes in consumer behavior. Using secondary data and case studies, this article provides a comprehensive overview of how local startups serve as catalysts for the development of the wider digital economy in Indonesia.