The Role of E-Commerce in Increasing the Competitiveness of Micro Businesses in the Archipelago

Abstract

This study aims to explore the role of e-commerce in improving the competitiveness of micro-enterprises in the archipelago. In the ever-evolving digital era, many micro-enterprises face challenges in maintaining their sustainability and competitiveness. By utilizing e-commerce platforms, micro-enterprises can access wider markets, increase product visibility, and interact directly with consumers. Through a qualitative approach, this study collected data from interviews with micro-enterprise owners and analysis of relevant literature, so as to provide a comprehensive picture of the strategies implemented and their impact on business performance. The results of the study indicate that the integration of e-commerce in micro-enterprise operations not only increases sales but also strengthens relationships with customers. In addition, micro-enterprises that utilize digital technology tend to be more adaptive to market changes. This study concludes that e-commerce is a very effective tool for improving the competitiveness of micro-enterprises in the archipelago, and recommends the need for training and government support to facilitate the transition to digital platforms.