Navigating Change: The Role of HR in Business Transformation in the Archipelago

Abstract

In the era of rapid globalization and digitalization, business transformation has become a necessity for companies in the archipelago to remain competitive. Human Resources (HR) plays a key role in this process, serving as the main driver in implementing strategic change. This article explores how effective HR management strategies can help companies navigate change, strengthen employee engagement, and overcome challenges that arise during the transformation process. By leveraging local wisdom-based approaches and modern technology, companies can achieve better and more sustainable results. Through case studies and in-depth analysis, this article also discusses the importance of HR in creating an adaptive and innovative organizational culture. This research provides valuable insights into how organizations in the archipelago can develop HR strategies that not only support business transformation but also drive long-term sustainability. Thus, the contribution of HR becomes crucial in maintaining the competitiveness of companies amidst the ever-changing market dynamics.