Vol. 1 No. 1 (2024): Oktober-2024

Articles

• The Influence of Global Consumer Trends on Local Marketing Strategies in the Archipelago

  Nayla

  30-37

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• Local Culture-Based Marketing Strategy: A Study of Companies in the Archipelago

  Sahwa Desma

  16-22

  • PDF

• Digital Transformation in Small and Medium Enterprise Management in the Archipelago: Challenges and Opportunities

  Septi Susanty

  1-7

  • PDF

• The Role of Transformational Leadership in Improving Employee Performance in Indonesian Companies

  Ria

  23-29

  • PDF

• Managerial Innovation in Creative Industries: Case Study of Start-Up Companies in the Archipelago

  Intan Novrita

  8-15

  • PDF